Marketing Essay Example | Topics and Well Written Essays - 1000 words - 36

Marketing - Essay Example The UAE has resulted to using an unexpected way of public service delivery; using unmanned drones. This is highly innovative. This is because it uses the most updated technology, which does not require a human. This implies that the margin for errors when delivering these services is considerably slim. This means more efficiency with regard to speed. Although the drones will still be used in defense, the UAE is also applying them in healthcare and education. This is also an innovative service because it is customer oriented. In the past, most services were profit oriented. However, with the launch of this service, UAE government has indicated that its attention is directed towards the welfare of the population. The drones could be used in times of disasters to deliver certain services. This would ensure that the services get to the scene as soon as possible as opposed to other means such as ground travel. In addition, in spite of the fact that is in its initial launch phase, the gove rnment has decided to use the public to improve its efficiency by asking them to contribute ideas which would be rewarded. This is innovative because previous governments did not encourage input from the public. There are several differences between social innovation, frugal innovation, and reverse innovation starting with what they incorporate. Social innovation incorporates the most recent strategies and ideas in delivery of social services that may range from education to communal health. A perfect example of social innovation is the open ideo, which seeks to provide immunization using technology. Frugal innovation, on the other hand, is the reduction of complexity of a product so as to affect its distribution and production. For instance, this may incorporate the Tata Nano which was introduced in India to cater for the non-four wheel customers who used non-safe two wheel